Coles

The opportunity

Coles is always looking to deliver great value, fresh, top quality fruit and vegetables to their customers while working smarter to make it easier for their store and supply chain teams. The challenge is to match customer demand to a dynamic and ever changing agricultural supply chain, whilst taking into account variables such as weather events, seasonality, social events, promotions and customers habits and preferences.​

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The solution

Partnering with Relex Solutions, a Finnish provider of advanced AI demand forecasting and retail optimisations solutions, Mulberry played a critical role to enabling the “home team” (Coles) with transformation accelerators. Together not only embedded the solution into a complex enterprise technology environment but also enable the critical change management needed to successfully operationalise the product. The end result provided automation and increased efficiency in one of Coles' most complex supply chains and improve the customer experience through more targeted ranges, improved availability, fresher products and simpler, faster processes for team members and suppliers.​